Website Copy That Actually Converts (Whether You're Starting Fresh or Ready for a Refresh)
Based in Ontario - Available worldwide
Your website should be your best salesperson - working 24/7 to attract your ideal clients and convert them without you lifting a finger.
The difference between a website that sits there looking pretty and one that actually converts is the words.
Strategic copy that makes your ideal clients feel seen, understood and ready to work with you.
I specialize in two things: building complete brand foundations from scratch and reviving existing websites that look pretty but don't perform. Both options give you the same outcome - a website you're proud to send people to that actually turns visitors into clients.
BUILD-A-BRAND: COMPLETE WEBSITE COPY & DESIGN
You've been running on a basic DIY site or landing page, and you're ready for the real thing. A complete brand foundation that reflects where your business is going, not where it's been.
You know your current setup isn't cutting it. It's not bringing in the clients you deserve and it's definitely not reflecting the quality of your work. You're ready to invest in a website that works as hard as you do.
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Strategic Copy for 4 Core Pages:
Homepage that immediately tells visitors they're in the right place
About page that builds connection and trust
Services page that clearly communicates your offers and their value
Contact page that makes the next step obvious
Full Custom Design:
Built on Squarespace by my designer (no templates, no cookie-cutter layouts)
Mobile-optimized and user-friendly
Design that makes people feel something, not just look pretty
SEO Optimization:
Backend SEO setup so you can actually be found
Strategic keyword integration woven naturally into your copy
Foundation for long-term organic visibility
Bonus: Custom 404 error page that keeps people engaged even when they land somewhere unexpected.
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1. Discovery Call
We talk about your business, your vision, your audience and what's not working right now.2. Deep Dive Questionnaire
This isn't a basic intake form - this is where I ask the right questions to understand your brand on a level that most people will never reach.3. Kick-Off Call
We align on strategy, messaging direction and design vision before I write a single word .4. Drafts & Revisions (2 Rounds)
You get your complete drafts of all pages. We refine until it feels exactly like you. Then we polish it, perfect it and lock it in.5. Design & Launch
My designer brings it to life. You get a website you're actually excited to send people to.Timeline: 3-4 weeks from kick-off to launch
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Investment begins at $6,000 + HST
This includes everything listed above - complete copy for 4 pages, custom design, SEO optimization and a collaborative process that ensures your website actually reflects who you are and converts your ideal clients.
Logo and Brand Design Add-On available.
Custom options available for additional pages or 2 page sites.
Payment plans and credit card options are available.
COPY REVIVAL: WEBSITE COPY REFINEMENT
You have a beautiful website - the design is solid, maybe even professionally done. But the copy isn’t landing.
You DIYed it at midnight, used ChatGPT or wrote it for your designer three years ago when your business was completely different. And now it's not converting the way you know it should.
People land on your site and... nothing. No inquiries. No connection. No conversions. Because the words aren't doing their job.
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Complete Copy Refinement for All Pages:
Core pages get rewritten with strategic, conversion-focused copy (4 Core Pages - Home, About, Services and Contact)
Messaging that sounds like you (not generic or like everyone else in your industry)
Clear value propositions that make people understand why they should choose you
Calls to action that guide visitors to the next step
SEO Keyword Integration:
Strategic keywords woven naturally into your refreshed copy
Better chance of being found by your ideal clients
Your Existing Design Stays:
We work within your current website structure
Optional add-on available for design tweaks if you're on Squarespace
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1. Discovery Call
We look at your current site together and identify what's not working.2. Deep Dive Questionnaire
I get into your head, your business evolution and where you're going next. This ensures the copy is written for your future, not your past.3. Kick-Off Call
We align on messaging strategy and the specific changes each page needs.4. Drafts & Revisions (2 Rounds)
You get refreshed copy for all pages. We refine it so it captures your voice and converts your people.5. Launch
You implement the new copy (or I can handle it if you're on Squarespace). Your website finally does what it's supposed to do.Timeline: 3-4 weeks
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Investment begins at $2,950 + HST for up to 4 pages
Additional pages can be added.
Custom pricing available for smaller 2-page sites.
Payment plans and credit card payment available.
love notes from clients
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love notes from clients |
Jillian | Rising Raven Wellness
“Evie has this way of easily drawing out what you want to say, how you want your writing to feel and somehow manages to make it come across so clear without it being a novel to read on a web page!
After working Evie to update a few key pages on my website, I'm proud to share my website and direct people to it.”
Mia | The Strength Girl
“I’ve had SO many people reach out and compliment the new website. To the layout, to the messaging and the clarity of it all. I’ve had a few clients apply for 1:1 coaching and they said they found me through my website and liked what I stand for.
I feel excited to send people to my website again.”
John | Camp Bay Media
“Before working with Evie, my copy was practically non-existent. Some lifeless Chat GPT ramblings and otherwise boring and bland statements without any strategy or effectiveness. My copy is now purposeful and represents my brand properly.”
FREQUENTLY ASKED QUESTIONS
Don’t see your answer? You can contact me directly here.
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If you need both new copy AND new design, you need Build-A-Brand. If your design is solid but your copy is the problem, you need Copy Revival.
Still not sure? Book a discovery call and we'll figure it out together.
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Build-A-Brand is Squarespace only. Copy Revival works with any platform - I write the copy, you (or your designer) implement it.
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I believe in cohesive websites where every page works together to convert. However, if you have a 2-page site, we can discuss custom pricing.
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Absolutely. We can bundle services or add them on. We'll discuss this on your discovery call.
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This is where my empathy advantage comes in. My deep dive questionnaire isn't surface-level intake - it's designed to understand your story, your vision, your transformation and where your business is heading.
I ask the right questions and actually listen to the whole answer.
That's how you end up with copy that sounds like you and positions you for growth.
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You'll be involved in discovery, kick-off and revisions. But I'm not going to make you do my job - that's why you're hiring me.
I handle the heavy lifting of strategy, writing and refinement. You provide feedback and approval.
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Clients typically see more inquiries, higher conversion rates and - most importantly - they feel confident sending people to their website.
Your messaging becomes clear, your value becomes obvious and your ideal clients finally understand why they should choose you.
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Yes. We can discuss payment options on your discovery call.
READY TO STOP CRINGING WHEN YOU SEND PEOPLE TO YOUR WEBSITE?
You've been carrying the weight of bad copy for too long. You deserve a website that works as hard as you do. One that sounds like you, connects with your people and actually fills your calendar.
Let's build it.
sign up for spill the tea with Evie
Join my mostly weekly, Tuesday morning chat over a cup of tea.
I tell a lot of stories with useful endings and you'll also get first dibs on cool stuff and promos. No gate-keeping. No judgement. No reason not to love it.