There are dirty tactics in the marketing world that too many people are still using and I'm done staying quiet about it.

As a copywriter and brand photographer, I've seen it all. I've had clients ask me to write copy using tactics that made me cringe. I've watched friends and family get manipulated into buying decisions they regretted. And this year, I finally put my foot down and said enough is enough.

Today I'm breaking down what anti-sleaze marketing actually means, why it matters more than ever and how you can sell authentically without feeling like you need a shower afterward.

By October 2022, I was on my second maternity leave (18 months this time - thank you, Canada). And during one of those middle-of-the-night nursing sessions, I had a thought that wouldn't let go:

"People have successful photography businesses. Why couldn't I be one of those people?"

I'd been dabbling in family photography for years, mostly shooting friends and family for free or cheap through my hobby Instagram account, Teacup and Saucer. But I'd never thought of it as a real business.

Until that moment.

The difference between a launch sequence that converts and one that falls flat comes down to authenticity.

When you get these pieces right, your launch emails don't feel pushy. They feel like a natural next step for your audience.

And that's when people get excited to say yes.

You know that person who only texts you when they need something?

Your email list feels the same way when you only show up to sell.

The most important part of your sales and launch copy is actually what you do in the spaces in between.

After spending hours scrolling through websites, I sometimes find that they can sound strangely similar. Buzzwords and phrases are being used over and over again. And while they might have at one time been unique, it gets to a point where everyone is saying the same thing.

Want to know the fastest way to stand out as a photographer? Stop sounding like everyone else. Your authentic voice is your biggest competitive advantage - not another 'timeless and dreamy' description. Learn how to inject personality into your website copy without losing professionalism or scaring away ideal clients.

Wondering what an email sequence is and whether your business needs one? This blog post breaks it all down in a simple, strategic way. Learn how automated email sequences (like welcome, nurture or sales sequences) can help you build connection, stay consistent and turn subscribers into paying clients - all without feeling salesy or overwhelming. Perfect for coaches, creatives and service providers ready to make their email marketing work harder (and smarter).

Have you been leveraging all of your marketing power into social media, only to feel like the algorithm did you dirty? You’re not alone and I’m sure you’ve heard it before - email marketing is a powerful and profitable tool for your business. 

But how do you get started with email marketing? How do you know what to say in your emails? And do you really need a game-changing freebie to get started? Keep reading to find out.

A great sales page has the power to take your audience from a casual browser to an instant buyer. But how? I use a unique approach of authenticity, strategy and conversion-focused frameworks to help your audience feel like you’re speaking directly to them. This blog breaks down that process and why it’s so effective.

Businesses are always on the lookout for ways to connect with their audience in a meaningful, lasting way. That’s where email marketing comes in. But what exactly is email marketing, and why is it so popular?

Email marketing is more than just sending newsletters - it’s a direct, personal conversation with your audience. When it’s done right, it’s a cost-effective way to build relationships, boost brand loyalty, and drive revenue. Whether you’re a seasoned marketer or just starting out, understanding email marketing is essential to growing your business.

Copywriting plays a vital role in raising brand awareness and connecting with your ideal audience. But what exactly does a copywriter do? They are known for crafting compelling website copy and high-converting sales pages, as well as writing engaging email marketing campaigns. But a copywriter also uses the power of words to persuade a reader to take a desired action using buyer psychology and empathy. No matter the kind of size of your business, understanding how strategic copy can elevate your messaging is key to standing out and converting your audience. Keep reading to learn more.

Will sharing value-based content on social media really get you more leads? 

This is something I’ve gone back and forth within my business and disclaimer what works in my business might not necessarily work in yours. But here’s my two cents. 

5 things you and I can learn from these successful launches .

Don’t know what copywriting is? Read this.

All things ethical copywriting, buyer psychology and the force.