A woman with curly brown hair and a joyful expression is dancing among hanging paper flowers in an indoor space with a white wall and window. She is wearing a dark gray long-sleeve shirt and blue jeans while holding a camera in her right hand.
Female copywriting coach in Guelph Ontario Canada sitting on floor holding a teacup smiling.

Meet Evie Tavares

Founder of Evie Tavares Branding

I help CEO’s to confidently market their brands with creative marketing that reflects their unique story and emotions while driving results.

Creative Marketer

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Copywriter

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Brand Photographer

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Creative Marketer | Copywriter | Brand Photographer |

A copywriter for coaches in Toronto Ontario smiling, leaning on a white wall wearing a jean skirt and black tank top.

How did I get here?

(the short version)

I spent 10+ years in corporate banking feeling stuck, trapped and unfulfilled. I took family photos casually and felt like my truest self behind the camera, capturing moments in time for families and couples.

After having my two beautiful girls, the thought of leaving them to go back to work, running on someone else’s schedule and not being there in the most precious years of their lives broke my heart.

Until one day (in 2022) I thought - other people run successful, thriving businesses as photographers, why can’t I?

Wanting to be a family photographer quickly evolved into a passion for marketing and business. The discovery of brand photography and copywriting took my business (and my life) in a direction I never thought possible.

In April 2024 I said goodbye to the 9-5 and I haven’t looked back since.

Every day I work with hard-working, inspiring small business owners and help them make their impact in their communities. 

HOW I CAN HELP

Living room with a fireplace filled with firewood, brown leather armchairs, a wooden coffee table with a small plant and white vases, decorative pillows, and a large ornate mirror above the fireplace

When it comes to your website copywriting and email marketing, I take the time to truly understand your long-term vision and goals for your brand.

I know you put your heart and soul into building your own legacy and impact in your community - it’s important to me that the copywriting I create for you is a true reflection of that.

I specialize in curating brand experiences that create an authentic voice that speaks directly to your ideal clients.

Empathy is at the heart of my work. I take the time to understand not just your business, but also the emotion behind it, so I can create copy that truly aligns with your audience.

  • You’ll often find me curled up with a fiction novel and a cup of English Breakfast tea (2 milk 1 sugar)

  • I love spending quality time with my family and friends 

  • We enjoy camping in our trailer in the summer

  • My favourite place is a cabin in the woods in the winter

  • I watch a lot of Sci-Fi (Star Wars and Star Trek), Real Estate Reality Shows or Netflix Documentaries 

  • I’ve been married since 19 to my best friend 

  • I love balancing being a mom with being a passionate entrepreneur

  • I’m obsessed with garlic bread and pizza but living a gluten-free life 95% of the time

Fun Facts and Slight Obsessions:

A copywriting coach in Kitchener Ontario Canada sitting on floor holding a teacup smiling.
A copywriter in Brantford Ontario Canada standing on a paddle board in the middle of calm waters and cloudy skies.
A copywriter for consultants in Waterloo Ontario and her husband sharing an Oreo milkshake.

Copywriting and Marketing Courses I've Taken (so you don’t have to!)

Bankable Brand Academy - Erin Blackwell 

Crystal Clear Marketing - Sara Monika 

Insta-Sales - Kelsey Reidl

EverydaySEO - Kelsey Reidl

Write and Ignite Challenge - Copy Posse (Sales Page Copywriting)  

Look Legit Website Toolkit - Copy Posse

Own the Inbox Challenge - Copy Posse (Email Marketing)

The Hook Up - Oh Sierra (Visual and Verbal Hooks)

Curious about working together? Let’s have a Copy Chat.

Sign up for Spill the Tea with Evie

Join my mostly weekly email chat over a cup of tea on all things copywriting, marketing and motherhood (ft. the occasional rant about sleazy tactics and how to spot them). 

No gate-keeping. No judgement. No reason not to love it.

Get the Tea