Website Copywriting and Design for Local-Based Small Businesses
Your website should be your best salesperson - working 24/7 to attract your ideal clients and getting them to buy without you lifting a finger.
The difference between a website that sits there looking pretty and one that converts is the words.
Strategic and intentional website copy makes your ideal clients feel seen, understood and ready to work with you.
Every local-based business is at a different starting point. Maybe you need a full website built from the ground up. Maybe your design is solid but the words aren't pulling their weight. Either way, there's a package for where you're at.
COPY REVIVAL: WEBSITE COPY PACKAGE
You have a beautiful website. The design is solid and professionally done. But the copy isn’t landing and the visitors aren’t converting.
Maybe you used ChatGPT or wrote it for your designer three years ago when your business was completely different. And now it's not working the way you know it should.
People land on your site and... nothing. There no inquiries, no connection and no conversions. Because the words aren't doing their job… yet.
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Complete Copy Refinement for All Pages:
Core pages get written with strategic, conversion-focused copy (4 Core Pages - Home, About, Services and Contact)
Messaging that sounds like you (not generic or like everyone else in your industry)
Clear value propositions that make people understand why they should choose you
Calls to action that guide visitors to the next step
SEO Keyword Integration:
Strategic keywords woven naturally into your refreshed copy
Better chance of being found by your ideal clients
Your Existing Design Stays:
Your new copy works within your current website structure
Optional add-on available for implementation or full web design
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1. Discovery Call
We look at your current site together and identify what's not working.2. Deep Dive Questionnaire
I get into your head, your business evolution and where you're going next. This ensures the copy is written for your future, not your past.3. Kick-Off Call
We align on messaging strategy and the specific changes each page needs.4. Drafts & Revisions (2 Rounds)
You get refreshed copy for all pages. We refine it so it captures your voice and converts your people.5. Launch
You implement the new copy (or I can handle it if you're on Squarespace). Your website finally does what it's supposed to do.Timeline: 3-4 weeks
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Starting at $2900 + HST for 4 pages.
Payment plans available and credit card accepted.
BUILD-A-BRAND: FULL WEBSITE BUILD
For the business that needs a complete, custom website.
Maybe you're starting from scratch and don't even have a website yet. Maybe you've been piecing something together with a template that never really felt like you. Or maybe your business has grown so much that the site you have now doesn't reflect who you've become.
Wherever you're starting from, you want a site that looks like you, sounds like you and works as hard as you do to bring in the right clients.
This is a full custom build, design, strategy and words, all working together from day one.
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Custom built website design that matches the vision you have for your business
Professional and strategic copywriting for all pages so it can look good, and convert
SEO/AEO optimization built in from the start so you can be found by your community
A site that works as hard as you do, from the moment it launches
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1. Discovery Call
We look at your current site together and identify what's not working.2. Deep Dive Questionnaire
I get into your head, your business evolution and where you're going next. This ensures your website is built to grow with your brand.3. Kick-Off Call
We align on messaging and design strategy.4. Drafts & Revisions (2 Rounds)
You get to give feedback on the design and copy to make sure the final website is completely aligned.5. Launch
Your new site is launched and ready to be shared and found by your customers.Timeline: 6-8 weeks
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Starting at $6500 + HST for 4 pages.
Payment plans available and credit card accepted.
Round out either package with:
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Because your website should look as good as it reads.
Custom photos that match your new copy and/or design so your whole brand feels like one cohesive story.
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A head start on the content that keeps bringing people back to your site long after launch.
Three strategic, SEO/AEO optimized blogs built around what your ideal clients are searching for.
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For the business that needs more than words and a website, think logo, colors and visual identity that finally matches the quality of the work you do.
Investment quoted based on what you need.
love notes from clients
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love notes from clients |
Jillian | Rising Raven Wellness
“Evie has this way of easily drawing out what you want to say, how you want your writing to feel and somehow manages to make it come across so clear without it being a novel to read on a web page!
After working Evie to update a few key pages on my website, I'm proud to share my website and direct people to it.”
“I’ve had SO many people reach out and compliment the new website. To the layout, to the messaging and the clarity of it all. I’ve had a few clients apply for 1:1 coaching and they said they found me through my website and liked what I stand for.
I feel excited to send people to my website again.”
“Before working with Evie, my copy was practically non-existent. Some lifeless Chat GPT ramblings and otherwise boring and bland statements without any strategy or effectiveness.
My copy is now purposeful and represents my brand properly.”
FREQUENTLY ASKED QUESTIONS
Don’t see your answer? You can contact me directly here.
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If your website design is solid but the words aren't converting, Copy Revival gives you strategic new copy for your existing site.
If you need a full website built from scratch, design and copy together, Build-A-Brand covers everything.
If you’re still not sure, we can figure it out together in your free Copy Chat.
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Website Copy Revival starts at $2900 + HST for 4 pages. Build-A-Brand, which includes full custom design, starts at $6500 + HST for 4 pages.
Additional pages can be added to either package, and every project gets a custom quote based on your specific needs.
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Copy Revival is built for your existing site. You get new, strategic copy written in your voice, ready to copy and paste into the pages you already have. No new design or development needed.
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Yes! If you want ongoing content without writing it yourself, the SEO/AEO Blogging Retainer covers 3 blogs a month, or the Blog Starter Kit is a smaller one time option if you just want a head start.
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SEO helps your website rank in search results. AEO helps AI tools like ChatGPT and Google AI Overviews find and recommend your business directly. Every package here includes both.
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You'll be involved in discovery, kick-off and revisions. But I'm not going to make you do my job - that's why you're hiring me.
I handle the heavy lifting of strategy, writing and refinement. You provide feedback and approval.
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Clients typically see more inquiries, higher conversion rates and - most importantly - they feel confident sending people to their website.
Your messaging becomes clear, your value becomes obvious and your ideal clients finally understand why they should choose you.
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Most projects take 3 to 6 weeks from discovery call to launch, depending on scope.
You'll get a clear timeline in your custom proposal.
Stop double guessing when you send people to your website, and start feeling confident that it will do its job.
Sign up for Spill the Tea with Evie
Join my mostly weekly, Tuesday morning chat over a cup of tea.
I tell a lot of stories with useful endings and you'll also get first dibs on cool stuff and promos. No gate-keeping. No judgement. No reason not to love it.