What Is an Email Sequence? (And Why It’s a Game-Changer for Your Business)
So you’ve got a freebie (or you don’t - that’s okay to) and you’ve got a growing list, but every time you sit down to write an email, the same question pops up:
“What am I supposed to say?”
Maybe you’re trying to welcome new subscribers, maybe you’re prepping for a launch or maybe you just want to stay in touch with your audience without sounding like a broken record or a robot.
That’s where an email sequence comes in.
An email sequence is your brand’s voice and value on autopilot. It helps you build trust, connect with your people and gently guide them toward working with you.
Let’s break it down together.
What Is an Email Sequence?
An email sequence is a series of emails that are written ahead of time and sent out automatically based on timing (like every few days) or actions (like someone joining your list or downloading your freebie).
But here’s what makes it powerful:
It’s not just about automation - it’s about intention.
Each sequence has a specific job. For example:
A Welcome Sequence introduces you, your vibe and how you help
A Nurture Sequence builds trust and keeps your brand top of mind
A Sales Sequence (my personal favourite) walks your audience through an offer, answers their hesitations and shows why now’s the time
A Re-engagement Sequence reconnects with those who’ve gone quiet and invites them to rejoin the conversation
If you’re not sure which one you need, that’s totally normal - most of my clients don’t know until we map it out together.
Why Email Sequences Matter (Especially If You’re Growing)
Here’s what happens when you don’t have one:
You spend hours trying to figure out what to say and when to say it
Your audience forgets who you are
Launches feel chaotic and last-minute
Your copy doesn’t actually move people toward your offer
With a clear, well-written email sequence, you…
Save time
Stay consistent
Build connection and trust
Convert readers into clients
It’s like having a really good brand rep working behind the scenes 24/7, saying the right things to the right people at the right time.
What It’s Not (Busting a Few Myths)
Let’s clear the air:
A solid email sequence is not…
A wall of text people skip over
A sales pitch disguised as a “friendly email”
Something you set up once and forget forever
When done right, your emails should feel like a warm, honest conversation - not a pushy sales script. That’s exactly what I help my clients create.
What Working Together Looks Like
Every email sequence I write is custom because your voice, your values and your dream clients aren’t one-size-fits-all.
Here’s how it works:
We start with a brand voice questionnaire and messaging consult so I can get to know you, your goals and your audience
I map out a sequence that guides your readers from “just curious” to “I’m in!” - in a way that feels totally you
You walk away with high-converting, heart-led emails - ready to plug in and let your business do the talking
You Don’t Need to Figure This Out Alone
If writing your email sequence has been sitting on your to-do list for months or if you’re ready to finally have emails that sound like you and sell for you - I’d love to help.
📩 Reach out here to chat about custom email copy support.
Your words can work harder for you. Let’s make it easy - and effective.